Q. Why quarter four (Oct-Dec) Q4 guide for dropshipping is necessary?
Ans. So we just stepped in last quarter of year 2019. If you don’t know quarter, it is term used for 3 months time period. October to December is strongest period of any year for online shopping and sales. Every E-commerce platform like Amazon, Flipkart, Ebay are active with great offers on many/all products.
They use campaign like “Big Billion Sale” to encourage peoples to buy online products. So It is important for dropshipping stores to take proper steps in utilization of Q4. That’s why quarter four (Oct-Dec) Q4 guide for dropshipping is necessary.
Quarter four (Q4) is mostly about festivals and holidays.
If you are dropshipping through Amazon than busy session is November to January instead of October to December. I found this while searching for related matter online, and this is true tough. So prepare yourself for November, and don’t panic so much if October is not so busy for you.
Here is personal experience of a Dropshipper
Mr. Branson experienced six Christmases selling on eBay, that let him tell me this, “we are zooming in on an absolutely incredible ride”. During these three months, the sales volumes will only get higher and stronger. As we reach Christmas on December 25th, with December probably resulting in the highest stats. During the holiday season, customers are freaking out and ordering almost anything they can put their hands on. That not necessarily about holiday-related products. Chances are that you will also see this spike in sales even if you won’t list any holiday-themed merchandise.
We will recommend anyone to give special attention and focus on those holidays presents. Try to think about things that can be used as gifts. It doesn’t have to be just the obvious, try to be creative. For example, what a dropshipper always do is create some bundle listings of several related items. So they can offer a one-of-a-kind product that no other seller has to offer. Last year one dropshipper had a bundle comprised of: a few pairs of socks, funny aprons and a set of 3 scented candles. The set was targeting women. and it was sold 18 times more during the holiday. And that’s just one bundle listing.
What to sell in Quarter four?
Here are a few solid ideas that will help you in better sales: Products in form of Gifts.
Kids products – Maybe you already know that Q4 is first festival season for kids born after mid year. You can pick basic products for kids as well as toys. Toys for kids can be puzzles, action figures, remote-controlled cars, drones, dolls, coloring books etc. Keep an eye out for VeRO ( Verified Rights Owner program ) violations on these categories, If you are selling on ebay.
Mans Products – Ideas of gifts for men like jewelry, electric shavers, hats, electronics and gadgets, personalized gifts like funny t-shirts/mugs/socks. Look it up on ‘For dad/boyfriend/husband.
Women Products – Products in gifts for women like jewelry, clothing, robes, aprons, cooking gadgets, bags. And of course personalized gifts with writing/embedding/embroidering etc.
Items for home – products like colorful lamps, ornaments, flags, comforters, wall clocks
Unisex gifts – Products like earphones, gaming consoles, speakers etc.
For More info on Product Ideas to Start Dropshipping read this.
Extra tips on Q4 guide for dropshipping:
- Do you have a holiday-related template? Switch to it in Q4.
Normally you won’t hear about the template importance. but during the holidays changing to a holiday-themed template will show buyers that you are not only relevant but also professionals who adjust their products to the time. This also shows your creativity.
- Promotions is the key.
You are highly recommend launching aggressive promotions during Q4, in addition to your promoted listings. Buyers love discounts, especially during the holidays where discounts give more trust, and the savings element is extremely important because of the simple fact that buyers need to purchase multiple items, have long lists of stuff they want to buy and it’s all on a budget. I’m not saying you should sell with 50% off and no profit. But you can raise prices now and discount later.
- Messaging automation.
If you are using automated messages, I would suggest inserting a holiday greeting, something like ‘enjoy your holidays and have a happy new year’. This will be seen as a nice gesture and help us maximize our positive feedbacks during this time.
Personal Advise on Q4 guide for dropshipping:
I would advise changing the quantity on items that have more chances of selling in large numbers (Mostly cheap merchandise, or such that is needed in greater amounts). However, if your selling limits do not allow that, it is better to list a greater variety of items with smaller stock. Then small variety with high amount of units. You should focus on taking over as much area in the Christmas related search as possible during that time. Also expand as much as you can so you will increase your chances of selling.
Stock up on supplies is very important. This one might seem obvious, but if you’re flat out selling during Q4 you don’t want to run out of common supplies such as packing tape, Dymo labels or warning labels. Plan ahead and have your supplies at the ready now.
You need to increase dropshipping delivery time in festival season. Or to use a better delivery service.
Hope this guide will helped you increasing and maintaining your sales on Q4. Feel free to drop a comment.